In response to the S4C review, Dyfodol i’r Iaith has emphasised the channel’s rôle in work of promoting the Welsh language. The organisation has called for the adoption of a statement based on New Zeland’s Maori Television committment to contribute to the future success of the Maori language.

Heini Gruffudd, Dyfodol’s Chair said: “Working on the basis of such a statement across all the channel’s output would  set a strong mission for the service in relation to the Welsh language, and would place all the channel’s work at the heart of  the effort to strengthen the language.”

The organisation stresses that funding is essential if the channel is to promote the Welsh language robustly. S4C must be granted the freedom to expand and innovate within a rapidly changing market, and thus attract new audiences in Wales and beyond.

In order to innovate and develop confidently, the channel has to be adequately and consistently funded. Editorial independence is of key importance, but care must be taken at the same time to ensure that any new structures and arrangements do not compromise its future financial security.